Zambia’s mobile subscriber base growth & opportunities for mobile money expansion THE total number of active mobile network subscriptions in Zambia increased to 17.9 million by June 30, 2020, an all-time high, exceeding the country’s population at […]
By Christine Matambo – Head of Corporate Affairs, Brand & Marketing (Zambia & Southern Africa), Standard Chartered Bank Despite more individuals and businesses now having greater access to financial services than ever before, many micro and small […]
Data bundle pricing in a digital marketing era MARKETING in the modern era now requires agencies to be updated on the latest trends of how best to advertise and market products and services. Digital marketing means marketers […]
COVID-19 impact in accelerating digital transformation IN the eighteen month period since the outbreak of the Coronavirus pandemic, the global trend has shown that businesses everywhere have dramatically accelerated their digital transformation. And technology has been at […]
By Glenda Kamalata SMALL and Medium-sized Enterprises (SMEs) across sub-Saharan Africa have been negatively affected by the Coronavirus pandemic as incomes have shrunk owing to significantly reduced human interaction. SMEs have been significantly impacted by the COVID-19 […]
THE influencer industry is a burgeoning sector of economic activity that is being recognised as a positive agent of national development. So, why does the influencer industry matter in a digital economy and as a marketing strategy? […]
The Information Session on Digital Marketing was successfully attended by 100 participants. The main purpose of the event was to shed light on digital marketing, a popular industry across the globe yet still quite unknown and misunderstood in Zambia. […]
If you have not thought about moving your business to the internet, then now is the perfect opportunity. There is no better time to think about building your entire online presence than now. With a global health […]
Promoting your business online is actually very easy. With approximately 1 in 3 people having a social media account, it’s really a no-brainer about where to get started from. In case you are still not sure, the ideal place […]
Today’s customer is intelligent, savvy and in control of what they want to buy. As a result, customer expectations are very high in regards to the information they receive from sellers. Assuming that your company can withhold […]
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