DIY Digital Marketing for Business Owners
Digital marketing is the umbrella term for your online marketing efforts. Due to popular demand, this is a follow-up article to the self-help guide on how to promote your business online piece. While the self-help guide set a good foundation, a number of business owners still had a lot of questions. So below is the roadmap on how to DIY (do-it-yourself) digital marketing for business owners. As a business owner, there’s plenty you can do in the realms of digital marketing without spending a penny. Reserve your spot for a FREE webinar on DIY Digital Marketing for Business Owners.
What’s the big idea?
The truth is that ALL your online marketing efforts are centered on content. Yes, you’ve probably heard it a million times, content is king! But you must remember that content without context is useless. So whether you are creating content from scratch or curating existing content, it must have context.
Content marketing is the strategy of writing content that your audience will find valuable. You need to solve for your customer because if you don’t do that, then your audience will simply shift their attention to somewhere else. The goal here is to attract new customers.
How to get started with DIY Digital Marketing
To finally answer the recurring question raised from the self-help guide on how to promote your online business, see below pointers. You really need to think about why you’re promoting yourself or your business online before you do it. It’s really simple. Just ask yourself why you want to do it, deciding what you want to do, how you’re going to do it, what you expect to happen, and when and how you’ll measure your success.
- Set a measurable goal
You’re probably tired of hearing about SMART goals by now but just do it already. They work! Really understanding the goal you’re trying to hit is the first step to reaching it.
- Know your audience
If you don’t understand enough about who you’re trying to reach, you’ll struggle to deliver a message that’s relevant enough that resonates with them. Luckily, most digital channels will give you free analytics tools to help create your buyer personas.
- Know your brand
Something that’s worth defining clearly: what do you stand for? What are your strongest character traits? And how does that translate into your presence—from the images you use on your website to the language you use in your emails?
- Watch your competition
You want to know what you’re up against, and you can learn vicariously from both triumphs and mistakes Get inspired by your competitors’ wins, and use your differences to highlight what’s unique about what you’re offering.
- Get ready to measure
Before you start any campaign, familiarize yourself with important metrics associated with your goals. Track the performance of these metrics over time and you’ll start to get a benchmark number for how your content is performing,
This article has been summarized from the Hubspot and Moo Resource, Digital Marketing for Small Businesses. The free e-book is available upon request and you can also reserve your spot for a FREE webinar on DIY Digital Marketing for Business Owners. Click here to sign up.
