Why go Hubspot
Do you want to grow your customer base or perhaps strengthen your existing one by enhancing how you upsell, cross-sell and uncover opportunities for higher sales? Then you are in the right place because this article explains why you should use one of the world’s best platforms when it comes to customer relationship management to achieve your business goals.Grow Your Customer Base
The HubSpot CRM Platform is a full suite of software built to power inbound marketing approach to help companies and their customers grow better. It connects marketing, sales, customer service and IT teams helping them to achieve their goals.
Here’s why you should you care about Hubspot and how it can help you:
- Convert visitors to qualified leads:
Web page visitors will fill out a form or engage with live chat, eventually increasing conversion over time.
2. Turn Leads into customers:
Give each lead a personalized path, with every interaction with your content can trigger the perfect follow up or move to upsell or cross-sell automatically.
3. Track Customer and Report Your Impact on the Bottom Line:
Connect with various digital platforms such as Facebook, Twitter, Instagram, LinkedIn, WhatsApp, Website, Asana to automatically record and organize every interaction customers have with your company.
4. Keep Your Team Organized and Efficient:
Align marketing functions with sales and customer service responsibilities to pursue a common goal of increasing revenue for your company. Improves efficiency and accountability by assigning individuals specific tasks that can be monitored by management and track KPIs.
5. Data Collection and Tracking:
Track user activity such as frequently visited pages to gain better understanding of weak and strong content. Instead of assumptions on user behavior, Hubspot gives you quantifiable, actionable marketing intelligence.
6. Buyer Journey Design:
Design the buyer’s journey to suit each customer based on their needs, for example a financial institution could offers savings, current, loan or business account etc.
This article has been extracted from an original presentation shared with our client about why they should choose Hubspot for their marketing automation. If you’re interested in exploring Hubspot for your business then sign up here!
